Industries and clients

Financial services

We speak regulatory, from FINRA, SEC, CFPB, to FDIC, FCRA, TISA. We’ve delivered on projects in consumer banking, institutional investing, and insurance which comply with financial advertising and data regulation.
Selected clients: Bank of America, Synchrony Financial, Desjardins, Barclaycard, Bank Islam Brunei Darussalam, Allstate, ARAG.
Sample projects:

• Managed digital rebrand and online strategy for private wealth management bank

• Prototyped and optimized tablet-based, native iOS sales tool for institutional traders

• Developed competitive intelligence and market trends tool for financial advisors to grow market share

• Led go-to-market workshop for insurer C-suite team assessing market fit of a new digital product

Healthcare and pharmaceutical

Projects spanned patient (DTC), healthcare provider (HCP), and payer marketing across the full drug lifecycle, including FDA regulatory submissions.
Selected clients: Novartis, AVEO, Biogen, Amylin Pharmaceuticals, Abbott Laboratories, Harvard Pilgrim Healthcare, Covidien.
Sample projects:

• Directed branded and unbranded HCP & patient digital healthcare strategy across product lifecycle (pre-approval, pre-launch, launch, re-positioning, end-of-patent switching strategy) for a chronic disease state

• Spearheaded strategy and development of tablet and web-based sales force materials and HCP training tools for a new therapy

• Oversaw brand development, go-to market strategy for new drug, including market research, creative testing, client ideation workshop, naming, visual guidelines, launch plan messaging for patient and HCP

Retail

From fast fashion and high fashion, to big box and department stores, CPG and QSR, to online-only eCommerce.
Selected clients: Samsung, Kohls, Neiman Marcus, Nestle Purina, Petsmart, Home Depot, Nordstrom, GAP, Forever21, Marks & Spencer, Boots, Domino’s, Chipotle, Starbucks, Panera.
Sample projects:

• Consulted with a CPG retailer on creating a Center of Excellence that leveraged new processes, digital SME's, Train the Trainer and monthly education programs, SaaS technology

• Initiated gamified messaging for a fitness program to increase brand loyalty

• Reduced checkout abandonment by 65% by targeting customer behaviors using machine learning

Travel

Marketing work focused on loyalty and digital strategies for airlines, hotels and travel aggregators.
Selected clients: Southwest Airlines, Virgin Atlantic, Alaska Airlines, Hawaiian Airlines, Jet Airways, Caesars Entertainment, Starwood.
Sample projects:

• Designed push notification recommendation for “first ever” keyless hotel room entry app

• Improved frequent traveler experience through location and context-based messaging

• Increased incremental travel add-ons through targeted, automated messaging

Subscription services, gambling, digital-first

Subscription services span a number of industries and offer some intriguing acquisition and retention challenges. We help brands map their customer lifecycle, and design loyalty and gamification campaigns that keep customers “addicted” to a brand.
Selected clients: eHarmony, Match.com, Zillow, Expensify, SunBasket, OfferUp, Paddy Power, Ladbrokes, PokerStars, Wild Tangent Games.
Sample projects:

• Developed an automated, 1:1 welcome and retention messaging cadence for a subscription service

• Reduced ad costs by up to 50% by identifying target customers using machine learning

• Leveraged location services to increase the number and size of last-minute gambling bets

Media and entertainment

Selected clients: NewsCorp, Irish Times, Gannett, Scripps, ABC, CBS, NBC, Rogers Media, CBC, SkyUK, StarIndia, NASCAR, NBA.
Sample projects:

• Helped newsroom change day-to-day operating model for cross-channel news delivery

• Decreased the cost of deploying digital assets by more than 75%.

• Speaker at the Online News Association and American Press Institute.