Customer Acquisition Cost (CAC) is the cost incurred to acquire new customers- one of the biggest challenges for early stage startups finding product-market fit.

Airship’s quarterly benchmark data studies used 3,000+ apps and 100 billion push notifications sent to more than 500 million users, to shed light on core questions facing every mobile innovator. It also gave Strategic Services a unique platform as thought leaders.

Every brand strives for satisfied customers. But how many brands can say that their customers feel understood?

Branded ugly Christmas sweaters. Why 2020’s convergence of comfy clothes and comfort food is exactly what we need right now.

Maturity models help internal teams assess effectiveness and support figuring out what capabilities are needed next in order to improve performance. Here’s examples of three I worked on.

A list of 11 must-have analytics reports for marketers wanting to drive growth across key stages of the customer lifecycle.

Dating apps use gamification & messaging tactics to form an essential engagement habit. Here’s how other industries can do the same.

Companies that optimize their business based on net retention focus on different variables, but are able to build more successful, enduring companies.

Here’s a round-up of blog posts from my work at Airship, a customer engagement platform with a heritage in mobile.