Marketing the Human Side of AI
A global AI training data company built their success on personal relationships and the quality of their work. To expand the business, they needed to cast a wider net and start to invest in marketing and sales.
Establish a marketing function, tools, and metrics,
Define brand, value proposition, and points of differentiation,
Elevate branding to align with the caliber of customers the company targets.
Challenge
Solution
We focused on building foundational marketing assets including positioning and competitive analysis, marketing and content strategy, a sales pitch deck and one-sheets, a full website redesign, SEO and lead generation.