B2 to beyond just Services
A successful B2B tech Services company building the next generation of Enterprise class customer identity access management and governance, at scale.
Challenge
How do you pivot from a successful B2B Services business to a holistic product and services solution? Our client built a marketable solution for an Enterprise customer and wanted to validate product market fit and develop a go-to market strategy to launch the new product.
Solution
Our client lacked in-house business analysts and marketing was a new practice area for them. Meritt Strategy filled this gap, developing competitive analysis, customer personas through 1st party interviews, a product value proposition, product messaging and positioning.
Impact
Meritt Strategy provided support for the initial product validation phase. We then developed a go-to-market plan to test our assumptions which included updated website materials, one-sheets, and prospect outreach.