The game of love

For dating apps, marketing success can mean losing the customer when they find love.

From flirting (download) to happily ever after (constant re-engagement), dating apps use gamification and messaging tactics very effectively to form an essential engagement habit.

If someone has downloaded your app, chances are they have an awareness and the start of an affinity for your brand.

I researched global dating apps and their use of gamification as a loyalty and retention tactic while at Airship.

You can read the Marketing Land article, download the whitepaper, or listen to the webinar I hosted with colleague Heidi Tretheway.