Resources

Alyssa Meritt Alyssa Meritt

Covid’s comfort kitsch

Branded ugly Christmas sweaters. Why 2020’s convergence of comfy clothes and comfort food is exactly what we need right now.

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Alyssa Meritt Alyssa Meritt

Building a maturity model

Maturity models help internal teams assess effectiveness and support figuring out what capabilities are needed next in order to improve performance. Here’s examples of three I worked on.

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Alyssa Meritt Alyssa Meritt

The game of love

Dating apps use gamification & messaging tactics to form an essential engagement habit. Here’s how other industries can do the same.

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Alyssa Meritt Alyssa Meritt

Mobile best practices

Here’s a round-up of blog posts from my work at Airship, a customer engagement platform with a heritage in mobile.

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Alyssa Meritt Alyssa Meritt

Holiday retail playbook and benchmark study

Drive additional e-commerce and in-store sales for the holiday season: this benchmark report and planning guide helps retailers stay on track for engaging customers throughout the year

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