Resources
Covid’s comfort kitsch
Branded ugly Christmas sweaters. Why 2020’s convergence of comfy clothes and comfort food is exactly what we need right now.
Building a maturity model
Maturity models help internal teams assess effectiveness and support figuring out what capabilities are needed next in order to improve performance. Here’s examples of three I worked on.
The game of love
Dating apps use gamification & messaging tactics to form an essential engagement habit. Here’s how other industries can do the same.
Mobile best practices
Here’s a round-up of blog posts from my work at Airship, a customer engagement platform with a heritage in mobile.
Holiday retail playbook and benchmark study
Drive additional e-commerce and in-store sales for the holiday season: this benchmark report and planning guide helps retailers stay on track for engaging customers throughout the year