Airship’s quarterly benchmark data studies used 3,000+ apps and 100 billion push notifications sent to more than 500 million users, to shed light on core questions facing every mobile innovator. It also gave Strategic Services a unique platform as thought leaders.

Maturity models help internal teams assess effectiveness and support figuring out what capabilities are needed next in order to improve performance. Here’s examples of three I worked on.

A list of 11 must-have analytics reports for marketers wanting to drive growth across key stages of the customer lifecycle.

Managing, making sense of, and activating audience data, especially across multiple channels, is hard.
That’s where a customer data platform (CDP) comes in.