Maturity models help internal teams assess effectiveness and determine what capabilities are needed next in order to improve performance.

Marketing teams can use maturity models as a lead generation tool. Sales teams can use maturity models to help SaaS prospects articulate their current and desired state around technology. Within Customer Success, maturity models are a mechanism to align around a shared goal. They offer a next step in the client-vendor partnership, often corresponding with the use of more advanced features or a new product offering.

I've designed and trained teams on maturity models at Airship, Contentful, and Lytics.